St. Martin Advisory PC

Practice Areas

General Contract / Commercial Support

With 25 years of experience negotiating commercial agreements, we can support your commercial contracting needs. Whether it's reviewing your procurement agreements, developing your master service agreements, or advising on how to handle a large variety of commercial contracts, we are prepared to help.

Digital Media, Entertainment, Gaming, and Sports

We have years of experience negotiating agreements in the digital media, entertainment, gaming, and sports fields, having worked for some of the world's largest entertainment studios, social media platforms, virtual reality platform operators, and start up production companies, St. Martin Advisory attorneys provide world class advice and expertise in the evolving digital content ecosystem. We can handle distribution, production, licensing and acquisition, talent and creator support, content development, marketing and sponsorship deals, advisory work supporting your businesses and business model development, your engagement with modern digital platforms, and transactions related to gaming, music, podcasts, microdramas, live streaming, or other types of media.

Technology Transactions

Technology transactions are a core competency at St. Martin Advisory. We have drafted and negotiated endless varieties of tech transactions over the years, from SaaS, product partnerships, strategic tech transactions, API agreements, data and tech licensing, development agreements, enterprise agreements, etc. If you have a tech transaction need, we can help you.

Ad Tech & Privacy

We have extensive experience negotiating ad tech agreements and ensuring privacy compliance. Insertion Orders. Data licensing. DSP and SSP deals. Programmatic agreements. Privacy Policies. Verification and measurement agreements. Data linkage agreement, etc.

Product Counseling

We have advised on countless product launches, apps, features, and programs in last two decades. We thrive in complexity, connecting your digital products to users, markets and business models, and other critical platforms or tech, both accounting for regulatory compliance and platform terms of use agreements or program agreements. We can also advise you on how to participate and thrive on all digital platforms today, having worked extensively on most of them over the years.

Artificial Intelligence

AI and AI issues are ever present in the current tech and media landscapes. Our attorneys are deeply versed on AI and AI generated content issues such as model licensing and enterprise AI agreements, licensing of model training data in or out, intellectual property issues associated with AI tools, AI regulatory risks, AI applied to content and personal/talent rights, etc. Let us help you navigate this complex AI environment.

Intellectual Property

We have been responsible for IP compliance at one of the world's largest technology companies. If you have a question about copyrights, trademarks, patents, or trade secrets, you have come to the right place. Let us help you with your licensing, acquisition, registration, portfolio management, regulatory and product advice, etc.

We also have an extensive network of referral attorneys who can support your myriad legal needs, from corporate to whatever else you have in mind. Uncertain if we can help, have a question, or just want some practical advice on where to start with your legal support needs? Please reach out to see how we can help.

How We Operate

We have decades of experience both in major international law firms and at some of the world's biggest technology and media companies, mid-sized tech companies, and start-ups. That gives us a unique perspective on how to help you achieve your goals, and our support will be tailored to your unique context. We can both act as an additional or overflow resource to your in-house legal teams for large or medium-sized companies, or act as your outside general counsel for companies that have not yet invested in in-house legal. Because we have spent so many years advising companies from in-house legal teams, we are uniquely qualified to give you the kind of cut-to-the-chase advice that business teams crave. If you're an individual who needs help navigating today's complex legal landscape, we are prepared to advise you as efficiently as possible. We can't handle everything, but we have relationships across the legal spectrum to get you the support you need. From a cost perspective, we come in at very reasonable prices compared to the large firms, and we have flexibility in our billing models to suit whatever your needs. We can support hourly billing, flat-rate engagements, and transaction-based pricing. Still unsure? Set up a call with us to discuss your needs.

About

Zachary St. Martin

Principal

Zachary St. Martin is the principal behind St. Martin Advisory PC.

Practicing law for 25 years, Zach has extensive in-house legal experience in media and content, tech transactions, intellectual property, product counseling, and data privacy and has advised large, medium and startup stage tech, media, content and production, and ad tech companies.

Most recently, Zach was the Head of the North America Commercial and Intellectual Property Legal team for ByteDance, supporting TikTok and other ByteDance products and services like CapCut, Pico, and Lemon8. He managed a large team of business and legal affairs counsel who handled ByteDance's legal commercial activity in content, distribution, product partnerships, marketing, and technology; and subject matter function in intellectual property.

In addition to ByteDance and TikTok, Zach has worked for MySpace (social networking); Sony Pictures (global media networks & global content distribution); Fox Interactive Media (digital services); 8i (augmented and virtual reality production and tech startup where he was general counsel); and Viant Technology (ad tech). Zach spent the first five years of his career in Latham & Watkins' Los Angeles office as an associate in the firm's corporate department.

Zach is a native of Houma, Louisiana from the Cajun Coast of the Gulf of Mexico, who returns often for visits to New Orleans, where he earned a BSE in biomedical engineering from Tulane's School of Science & Engineering and a JD (Summa Cum Laude & Order of the Coif) from Tulane Law School.

Zach's non legal interests include photography, travel, hiking and bike riding, live music, and playing with toddler-aged son and his Brussels Griffon, Boudreaux.

Contact

Zachary St. Martin

zach@stmartinadvisory.com +1.424.249.9224 LinkedIn Profile